What are the business goals for your website?

How are people using your website and are they finding the right information quickly to align with your business goals?

It’s easy to make assumptions based on your own preferences or what design “looks nicer”, but are they correct?

Vanity metrics like daily users and total page views cannot answer this question. Really understanding the impact of web design decisions on users requires a deeper level of analysis – a behavioural analysis.

How are people using your website and are they finding the right information quickly to align with your business goals?

It’s easy to make assumptions based on your own preferences or what design “looks nicer”, but are they correct?

Vanity metrics like daily users and total page views cannot answer this question. Really understanding the impact of web design decisions on users requires a deeper level of analysis – a behavioural analysis.

Behavioural Analytics is Your Company’s Secret Weapon

Using gathered user data such as heatmaps, session recordings and analytics, we get a complete view of how people are using your website – no guessing!

Based on this process, changes are made to the website – either fine tuning or dramatic – all supported by actual user data. We then recommend running another 2-4 week test cycle to confirm that changes made are actually performing against objectives.

Message us - LET's TALK

1.

Firstly we meet with you to define your business goals – what are the actions desired from the website?

2.

Next we setup all the technical stuff to collect the various data points we need.

3.

Data is collected for 2-4 weeks and then analysed by our team against the defined business goals.

4.

We have a strategy session with you to review and present findings including our recommendations.

Who is Behavioural Analytics for?

Companies about to get a new website built and looking to understand current user behaviour, using it to inform the design process, then testing the new website.

Companies seeking to optimise their current website to better achieve business goals. Finding and removing the roadblocks that are holding back their website from its full potential as a sales and marketing tool.

Initial Test Cycle
$750
Identify Business Goals?
Collect Data (2-4 weeks)?
Strategy Session to Review?
Enquire Now
Subsequent Test Cycles
$400
Implement Changes?
Update Tests & Collect Data?
Review Collected Data?
Enquire Now

Understand Your Customers!

Find out if behavioural analytics is a good fit for your company and how it can unlock the door to more business.

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