Best Email Marketing Platforms for Small Business

Best Email Marketing Platforms For Small Business

Looking into the best email marketing platform for your business and feeling overwhelmed? Join the club – we’re still working on the t-shirts.

We’ve worked with (almost) all the platforms out there and have put together a little guide of the features, and markets most suited to each platform.

Active Campaign
This platform is on the pricier side, but opens up a huge range of functionality to automate and build your business through email campaigns. The platform allows you to manage email marketing, marketing automation, sales and customer relationship management, and messaging. Pricing depends on your database size, and if you are feeling overwhelmed with the set up, you can invest in someone to build your funnels and leave them to work their magic.

Autopilot offers a lot of the same functionality as other platforms, however it delivers a simpler visual planner to make it easier to set up and manage your funnels. It connects with Mailchimp, ecommerce platforms, and lots more to make the process of automating your digital communication even easier, and has a lower subscription fee!

This is a great starter platform to help businesses manage and send beautiful looking emails. Mailchimp has developed new features such as ecommerce integration (for limited platforms), data insights, automated campaigns, and affordable pricing.

Campaign Monitor
This is an email marketing campaign to rival Mailchimp with its simple set up, beautiful templates, drag and drop design, and low pricing model. It also integrates with most ecommerce platforms, as well as extra tools to help you learn more about ‘who’ you are talking to.

If your business sells tickets, this is the platform for you. MyGuestList was designed for the hospitality, restaurant, bar, tourism, entertainment and fitness industries with custom built features such as guestlists, SMS, RSVPs, as well as gift vouchers and merchandise for ecommerce.

ConvertKit is designed for creators, with features that work to build your list, keep them engaged, automated campaigns and marketing, as well as the ability manage data and segment your audience.

Drip is the best email platform for ecommerce stores as it integrates to most online selling platforms. Its best feature is the automated customer journey and the ability to target customers based on their behaviours with past campaigns – you can even deliver your messaging to them via social.

This platform is more than an email management platform. It is ideal for service-based business looking to manage leads and customer relationships with automation for regular tasks, and reminders to get back to clients with quotes, follow calls and more. It also features messages, appointments, invoicing and reporting.

Here at Social Tap we use Mailchimp to manage our client’s EDM campaigns. If you need help setting up your account, designing your email template, managing your database, or need training on how to make Mailchimp work for you, get in touch for a chat.