Aromas

The Heart of Hastings Street

Everyone who has visited Noosa, knows and loves Aromas Noosa. Sitting at Aromas front facing chairs, or enjoying an evening cocktail watching the Hasting Street procession wander by, is a necessity for any visitor to Noosa. Aromas is the Heart of Hastings Street.

Scope
Website
Social Media
Video
Creative Direction

The Brief

Aromas Noosa is a Hastings Street institution offering diversity from sunrise to evening. Their iconic street-facing tables remain, and they now boast a beautiful bar and terrace inspired by lazy afternoons on the Cote D’Azur.

Rebranding this Noosa icon was a challenge we couldn’t take lightly.

Together We…

Delved into what made Aromas tick and more importantly why people cared so much about this Noosa icon. From there the ‘Heart of Hasting Street’ concept started to take shape. Working with local Noosa Artist Cass Deller we developed the hand painted Noosa icons and worked through all brand collateral and communications to create a truly memorable rebrand.

The Outcome

The simplicity of the ‘heart of Hasting Street’ speaks for itself just like the famous destination that means so much to so many.

Website

Social Media

Video

Creative Direction

Our Work

Our Work

Bottarga Restaurant

Branding / Website / Design

Path of the Gods

Branding / Website / Social Media

Zumbo Skool

Branding / Photography / Social / Website / Interior Design

Milton Rum

Website / Social Media / Video / Creative Direction

Seahaven

Website / Logo / Social Media / Video / Creative Direction

Fitchies

Brand / Logo / Website / Interior / Creative Direction

Loaf

Brand / Logo / Brand Guidelines / Signage

Yowie

Website / Social Media / Video / Creative Direction

Noosa Heads Motel

Brand / Logo / Website

Ginger Factory

Website / Social Media / Video / Creative Direction

Noosa Ultra-trail

Brand / Logo / Website / EDM / Collateral

Hawthorne Garage

Brand / Digital Marketing / Graphic Design / Social Media

Noosa Surf Club

Website / Social Media / Video / Creative Direction

Noosa Natural Chocolate

Website / Social Media / Creative Direction

Amaze World

Brand / Logo / Website / Creative Direction

Maleny Food Co.

Website / Social Media / Video / Creative Direction

Aromas

Website / Social Media / Video / Creative Direction

IGA Marketplace

Website / Social Media / Video / Creative Direction

Marketplace Magazine

Photography / Copywriting / Digital Advertising / Social Media / Graphic Design

Good Space Studio

Website / Social Media / Creative Direction

Organic Collagen

Branding / Website / Packaging / Photography

Let's Chat

1800 300 052
[email protected]