Ginger Factory Zog Portfolio 20
Ginger Factory Zog Portfolio 18

With the mission to increase visitation and continue to showcase The Ginger Factory as an exciting and accessible tourism destination for young families, we teamed up with The Ginger Factory to bring the first Zog Trail to Australia!

Tasked with managing the transition from the much-loved Gruffalo Trail to the new Zog Trail and to effectively attract interstate visitors all while retaining their loyal Sunshine Coast locals, we set to work.

From collaborating with the park team to design the trail experience to supplying countless in-venue design assets including over 50 park signs, a trail map, web experiences, posters, and more, it’s been an epic project to be a part of.

Managing all digital touchpoints saw our team create an animated Zog landing page, manage email marketing, and implement a social media strategy to generate hype in the lead-up to the official opening. With Jennifer Hillhouse and Miles Productions onboard we showcased the experience through playful photography and videography to ignite the imagination.

In just the first month we increased the Instagram community by 5.82%, generated over 3,700 entries in a social media competition and increased the Facebook page views, Instagram reach and new visitors to the website by 249%, 195% and 28% respectively compared to the year prior.

Spreading the exciting news far and wide we implemented a PR and influencer campaign collaborating with local influencers with a combined following of 205K, managing a media event, and gaining coverage across Urban List, Channel 7, and ABC News. Sunshine Coast locals saw the clumsy dragon appear in magazines, school holiday guides, on the side of a bus, and a TV commercial!

With visitation and average spending in the first month increasing by 6.64% and 8% respectively, it’s safe to say the clumsy dragon has already won the hearts of the community and been an instant hit for The Ginger Factory.


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Ginger Factory Zog Portfolio 13
Ginger Factory Zog Portfolio 09
Ginger Factory Zog Portfolio 02

Our Work

Our Work

Zog

Zog Arrives at the Ginger Factory

Yowie

Unwrap The Adventure with Yowie World

Heads of Noosa

Celebrating Mastery with Heads of Noosa

Bottarga Restaurant

Branding / Website / Design

Path of the Gods

Branding / Website / Social Media

Zumbo Skool

Branding / Photography / Social / Website / Interior Design

Milton Rum

Website / Social Media / Video / Creative Direction

Seahaven

Website / Logo / Social Media / Video / Creative Direction

Fitchies

Brand / Logo / Website / Interior / Creative Direction

Loaf

Brand / Logo / Brand Guidelines / Signage

Yowie

Website / Social Media / Video / Creative Direction

Noosa Heads Motel

Brand / Logo / Website

Ginger Factory

Website / Social Media / Video / Creative Direction

Noosa Ultra-trail

Brand / Logo / Website / EDM / Collateral

Hawthorne Garage

Brand / Digital Marketing / Graphic Design / Social Media

Noosa Surf Club

Website / Social Media / Video / Creative Direction

Noosa Natural Chocolate

Website / Social Media / Creative Direction

Amaze World

Brand / Logo / Website / Creative Direction

Noosa Luxury Stays

Brand / Creative Direction / Website

Maleny Food Co.

Website / Social Media / Video / Creative Direction

Aromas

Website / Social Media / Video / Creative Direction

IGA Marketplace

Website / Social Media / Video / Creative Direction

Marketplace Magazine

Photography / Copywriting / Digital Advertising / Social Media / Graphic Design

Good Space Studio

Website / Social Media / Creative Direction

Organic Collagen

Branding / Website / Packaging / Photography

Contact Social Tap Sunshie Coast Brand Agency

Let's Chat

1800 300 052
[email protected]