IGA Marketplace

IGA Marketplace is about their customers, their choices, and their experience. For far too long Australian shoppers have been given two options when it comes to grocery shopping, take it, or leave it. IGA Marketplace, think they deserve more.

With locations throughout Brisbane and the Sunshine Coast IGA Marketplace offers customers so much more than a grocery store – Their customers are challenged to Love Where You Shop.

We have partnered with IGA Marketplace on brand and marketing and work across website, social media, in store experience, email, promotions and advertising.  

Brand Identity

Working with Brand Strategist Scott Bremner we helped the client reimagine what a supermarket experience could be.

The logo is crafted to represent what IGA Marketplace stands for in a simple, iconic way. The primary mnemonic device is shaped like a capital letter M but is also representative of the bond the brand has with community and reflects hands interlocking. Surrounding it is a box shape that embodies the idea of the physical place that IGA Marketplace represents. It’s a destination for reconnecting with products and the people you care about.

In Store Activation

The Marketplace brand needs to live and breathe across every touch point of their stores. From the moment you step into the store every experience matters.

All communications are designed to make the shopper smile and feel a sense of desire. Secondly primary branded signage is minimalist and simply reinforces the branded messages and tone of voice.

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IGA Marketplace
Love where you shop.

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Brand Personality

  • Modern
  • Approachable
  • Simple
  • Connection