Engineering & Manufacturing
Social Tap was chosen to become Leveltec’s strategic marketing partner with the remit of re-branding, website build, create a strategy to deliver a strong digital presence for B2B lead generation with metrics.
” We were looking for a partner that could be an extension of our company to handle all our marketing activities, keep us goal focused and understood what return we wanted. From the very beginning, it was evident that with Social Tap this wasn’t a customer buyer scenario, rather a partnership where both parties win.”
– Ben Stokes, CEO, Leveltec Engineering
The rebrand was more than just a logo. Leveltec’s positioning in the manufacturing and engineering sector requires a brand with reflects a significant degree of expertise and quality in a highly technical industry.
Website Development & Management
The project began with a discovery phase in which information was gathered by auditing the existing digital presence, processes and technology. This informed our digital design team to build a website that performed well on both mobile and desktop with a solid development framework and content management system.
The commercial element was critical for fast and simple navigation on manufacturing, featured brands, clear product descriptions and industry solutions.
Leveltec is a global leader in its field and its customers are making complex purchasing decisions. As a team we had to look at intelligent ways to provide marketing solutions which showcased Leveltec’s merchandise range and quality of products to a very targeted market.
Working in close partnership with Ben we invested time in getting the marketing strategy right from the outset as it is the foundation of all our activities, so we all have a clear outline of what Leveltec wants to accomplished.
We generated a results-focused marketing strategy to deliver B2B lead generation, a route to market opportunities and strong brand positioning.
- Re-brand Leveltec to reflect their services as a trusted global solution in the engineering marketplace with both print and digital resources
- Delivered a deep dive digital audit and SEO audit
- A custom-built website for both mobile and desktop use with data aligned specifically for their client solutions
- Delivery of a social strategy and digital presence across multiple platforms focussed on the customer demographic globally to build brand awareness, customer engagement
- Establish customer profiling through data management and Search Engine Optimisation
- Creation of metrics for B2B lead generation strategy