Milton Rum has been operating in the craft spirits market since May 2018. With the vision to lead a new renaissance in Australian Rum, using a contemporary and principled approach, Milton Rum is on the cusp of transforming from a small boutique manufacturer into a true industry player, as evident by the recent acceptance into the Endeavour Drinks portfolio of retailers.
Honouring a Rich History
Through our engagement with Milton Rum, we recognised that its brand presence, online footprint and communications were not growing their market share or amplifying their brand to deliver a high quality product offering for their customers.
We set about developing and implementing a comprehensive digital strategy with content creation to bring to life their brand in a more compelling and immersive way to drive on-line and in-store first time product purchase.
Website Development and Management
We created and delivered a visually appealing and immersive new e-commerce website to reflect the passion and integrity of Milton Rum to grow their community and engagement. The website adheres to the latest web development best practices, loading in under 2 seconds and is responsively designed for any screen size. The site employs several layers of security, and has earned a near perfect score from Google Lighthouse & GTMetrix. It is also optimised for SEO to assist in conversion of browsers to buyers.
Through the production and implementation of a brand video, we were able to beautifully communicate the Milton Rum story to not only existing audiences on social media, but new audiences as well. Digital advertising featuring the brand video and professional photography reached hundreds of thousands of users on social media alone.