The perfect location
Sharing with guests its world-class golf course, luxurious day spa, fitness facility, and first-class restaurant, it’s not hard to see why Noosa Springs is a hot spot for locals and visitors to Noosa. This is the perfect location for a weekend away, corporate conference, or a picturesque wedding, we love working with this nationally recognised business to share the beauty of the Noosa region.
We have had the pleasure of working closely with the Noosa Springs team over the years, completing several projects including database drivers, social media campaigns, Google advertising, retargeting, and website design.
Throughout our time working together, we have completed several digital campaigns. A special campaign that we enjoyed working on was a fun social media competition celebrating their 20th Anniversary. With such a huge milestone, it was important to us that we understood their story and shared their history with those who would appreciate it.
The rules were simple, entrants had to guess how many tees were in a jar for their chance to win the Ultimate Noosa Springs Holiday, complete with accommodation, unlimited golf, spa treatments and more. If we knew our target audience correctly, we knew their competitive nature would make this competition a hit.
Social Media Advertising
For our team, the competition involved campaign creation, advertising on Facebook and Instagram, landing page design, setting up entry forms, and defining the terms and conditions. In line with Noosa Springs’s key demographic, the campaign was targeted to groups across major Australian cities.
This competition campaign successfully raised awareness of Noosa Springs and their service offerings, and attracted new business to the resort and golf club. For locals, the campaign was also successful in raising awareness about the high quality restaurant, golf course and luxurious spa for those who lived in the region and could treat themselves to a day visit.
The Social Tap team enjoyed working on this project with the Noosa Springs team, and we were very proud of the success of this campaign.
Website Development and Management
With so many fantastic aspects of Noosa Springs to showcase, it was important that their website was quick, efficient and mobile responsive. It was important to separate the key elements of Noosa Springs into easy to navigate drop-down menus: Accommodation, Golf, Spa, Conference & Functions, Weddings, Dining, and Fitness. In addition to this, the website contained multiple enquiry forms, bookable features for accommodation or tee off times on the course, and the ability to purchase gift vouchers for multiple facilities within the resort.
Our team ensured that the website was designed in a way that appealed to potential guests and highlighted the many ways that Noosa Springs could help them relax or keep them busy on their holiday.