The Ginger Factory is the home of Buderim Ginger. It is also one of the Sunshine Coast’s favourite attractions featuring rides, tours, a unique retail precinct, and cafe surrounded by beautiful sub-tropical gardens.

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The Project

He has knobby knees, and turned-out toes, and a poisonous wart at the end of his nose – most parents with young children will be very familiar with the popular book “The Gruffalo”, so when our long term client the Ginger Factory approached us to bring to (augmented reality) life the Gruffalo at their park, we were so excited! 

Using AR markers and an augmented reality app, guests journey into the Ginger Factory rainforest where they search for signs of the Mouse, Fox, Owl, Snake and The Gruffalo and animate them with the app on their phone through photos and videos.

To ensure the Gruffalo  a ‘success’, an integrated marketing plan was designed in conjunction with Magic Light Pictures that included; digital advertising, social media, PR and influencer outreach, print advertising, TV and radio. 

This project included the creation of over 150 design files produced to the required specifications, which included billboards, bus signage, park signage, trail signs, posters, marketing collateral, brochures, advertising material, website landing page and social media content.

Gf Billboard Mockup

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