Timber & Tide was born out of a love for timber and a passion for creating handcrafted home and office furniture.
Their custom timber furniture on the Sunshine Coast celebrates the natural beauty of the grain, and is made with precision and care so each piece can be enjoyed for a lifetime and passed down through generations.Read Case Study Let's Chat
CUSTOM DESIGNED & MADE TIMBER FURNITURE ON OUR DOORSTEP
If you have visited our offices, you will already know that good looking furniture is a passion of ours, so working with a local furniture maker who can bring home and office fitout dreams to life was the perfect fit for our Tapper team!
FACEBOOK CLICK-TO-MESSENGER ADS
The great thing about new business owners is that they have the time and enthusiasm to chat to potential customers for hours on end! You and I both know that finding the time to fit a cup of coffee into the day can sometimes be challenging, so sitting down with an hour free is certainly a rarity! But for those who have the time (and the thumb messaging power), Facebook click-to-messenger ads could be just the thing for you!
Timber & Tide came to us with a quality product offering, a wealth of industry knowledge and a true passion for creating beautiful timber furniture which will undoubtedly be passed down for generations to come. But how do you connect a customer with someone who strives to bring a product to life that only currently exists in that same customers imagination? Through conversation! And who better to spark up a conversation with than someone who is browsing bespoke furniture in their Facebook or Instagram feed – strike while the iron is hot as they say!
Facebook click-to-messenger ads are the perfect way to interact more personally in order to get leads, increase sales and answer questions at scale. These ads are optimised for message replies, making it more likely that potential customers will communicate on a deeper level and move through the research and consideration phases much faster than many ad alternatives.
These ads appear in the Facebook or Instagram news feed and display a very clear ‘Send Message’ call to action at the bottom. Once the ‘Send Message’ button is clicked, a private Messenger chat opens and you are all set to connect, nurture and close.
Sound good? If you’re not quite convinced, here are a few fast facts by Falcon.io that might help you get on board:
- Messenger has 1.3 billion monthly active users
- More than two billion messages are sent between people and businesses every month on Messenger
- 53% of people are more likely to shop with a business they can message directly
- 56% of people would rather message than call customer service
- Messaging apps have become so popular that they’ve actually surpassed social networks in terms of usage.
And just in case you need a further nudge, here is the real-life evidence that Facebook click-to-message ads can make a significant difference to your business.
Throughout the month of July we ran click-to-message ads for Timber & Tide promoting a custom timber dining table sale month. This advert featured one of their recent handcrafted dining tables and highlighted their key differentiators; custom design and sizing, Australian timber options and sustainably sourced materials.
This advert resulted in 149 unique customer enquiries costing an average of $5.70 per lead (so cheap). But most importantly, 18% of these leads converted into actual sales within 4 weeks of the initial enquiry date. From zero to 149 leads in one month was a really great start for this (now) fast growing local business and they will continue to turn these ads on and off as necessary to bulk up the quieter periods.
Timber & Tide has also used our photo studio, The Good Space, this month to take a few piccies of their own – yes they really did drag an entire queen size bed in for the shoot! Here are a few of our favorite snaps from the day.
As a brand new timber furniture business we were completely unknown to our target audience with zero enquiries in week 1! Social Tap helped turned this around quickly and instantly drove leads to our business through cost effective Social Media advertising and brand positioning direction. They were responsive, flexible and 100% committed to driving results throughout the entire project period.”
Nelson Ross – Timber & Tide Owner