Woombye may not be a well-known town, but Woombye Cheese Company is putting it on the map thanks to its award-winning, artisan soft cheeses. Originally founded by Graeme and Karen Paynter in 2013, Woombye Cheese has grown and expanded its range over the years as customers all over Australia have become passionate Woombye Cheese lovers.

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Fresh, handcrafted cheese made in one of this country’s most beautiful regions.

We have managed all marketing elements for Woombye Cheese since 2014 including website design and management, graphic design, digital strategy, social media management, video management, photography and styling.

“The quality of the work Social Tap has completed is second to none and we now feel Social Tap is an extension of Woombye Cheese, an extension of the family.”
– Sandra Cadby – Woombye Cheese

Woombye Cheese Food Marketing Case Study 3
Woombye Cheese Food Marketing Case Study 2

Graphic Design and Print

As a food producer that does not sell direct to the public, much of the graphic design and print work we have completed for Woombye Cheese has been industry and retail focused. The brand attends and exhibits at food festivals across Australia, as well as industry conventions and award events. We have worked with Woombye Cheese to complete graphic design for printed marketing collateral, signage, advertising elements, as well as brand awareness campaigns and promotions.

Website Development and Management

We created a mobile responsive website to meet the small but growing food producer’s needs, and have continued to manage the website with regular stockist and content updates. Over the years the website has been updated to allow for the broadening of Woombye Cheese and what its offering, as well as play a vital role in engaging marketing campaigns and value-based content.

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1800 300 052
aloha@socialtap.com.au