As of April 21, 2015, Google launched their new mobile-friendly algorithm, and websites are now being affected by the changes.
Why is this happening?
Recent statistics suggest that more than 90% of internet users will access online content through their smartphones by 2017. Currently, the figures are sitting at around 60% and growing. There is nothing more frustrating than clicking to a link through Google, only to land on a website that doesn’t fit the screen, with teeny tiny text, and links so close together you keep landing on the wrong page. Google is just reacting to its users, and their users are your potential customers.
What does this mean for your website?
Ranking high is important if you want to be found by potential customers. While you may have been appearing on the first page of Google for your keywords, this algorithm could knock you down a page or two. Simply, if your website has not been designed and built as mobile responsive or optimised, then you will not rank as high on Google search results. Websites that are mobile friendly, will rank higher.
Is your website ready?
There is a very simple online tool to test if your website is considered mobile friendly by Google. You can test your URL here. The good news is, your website is either mobile friendly or not. It’s that simple.
Google says no?
If your website did not pass the Google test, it might be time to consider an upgrade… and you have come to the right place! Here at Social Tap, we specialise in designing and developing mobile responsive websites for that only need to be built once and can run across all devices – whether it is PC, tablet or smartphone. Read more and check out our portfolio.