Gail St

Gail Virgona


Gail has 20 years’ experience in PR, marketing and communications working with big name brands in the consumer/lifestyle space. Throughout her career Gail has worked both in house and agency in a diverse range of industries including FMCG, homewares, motorsport, MLM, health, food & beverage, transport, building, engineering and kids’ products.

Gail’s secret sauce is her genuine interest in diving head first into new industries and getting to know the business and the people from the inside. From stem cell research to motorsport, there aren’t many clients or customer segments Gail hasn’t worked with. 

After completing a Bachelor of Arts (Public Relations) at RMIT in Melbourne, her first role took her to every corner of the globe as she worked on the Qantas ‘I Still Call Australia Home’ ad campaign. This experience as a 21 year-old managing the relationship between the client, the agency, the parents of the kids involved and the kids themselves was the definition of being dropped in the deep end. Gail discovered she’d found her passion in working with people from all walks of life.

As a recent arrival from Melbourne, Gail loves to spend her weekends discovering beaches and walking trails with her family and of course chasing the best coffee on the Sunshine Coast!

Matthew Mason


Managing Director

With a background in investment banking working for JP Morgan and Goldman Sachs, Matthew moved into IT in early 2000, completing his Bachelor of Information Technology from Bond University in 2002...

Meet Matt
Nichola Ross


Head of Strategic Planning & Projects

As head of Strategic Planning & Projects here at Social Tap, Nichola relishes the ever-changing pace of the digital marketing world and knows how to pull together a plan for success...

Meet Nichola
Daniel Bedford



Dan has an extensive background in marketing and client management starting in Sports Marketing. An avid believer in an integrated approach, he specialises in digital advertising and marketing strategy...

Meet Daniel
Michelle Mason


Managing Director

Michelle has 20 years experience in customer strategy and experience, marketing and sales in the media, hospitality and tourism industries. She spends her work days consulting with businesses and helping them to develop integrated marketing strategies...

Meet Michelle
Naomi Waite


Senior Graphic Designer

Naomi is a self-confessed food and wine lover whose hours are consumed by all things creative. Working her digital magic as a graphic designer for both print and digital, Naomi loves being able to mix her passions of food, design, technology and beautiful marketing...

Meet Naomi
Gail St


Client Manager

Gail has 20 years’ experience in PR, marketing and communications working with big name brands in the consumer/lifestyle space. Throughout her career Gail has worked both in house and agency in a diverse range of industries including FMCG, homewares, motorsport, MLM, health, food & beverage, transport, building, engineering and kids’ products...

Meet Gail
Chris Ard


Senior Web Developer

Chris enjoys making the digital world simpler and easier to understand for the everyone. As the Senior Web Developer at Social Tap, he is often building new websites or custom-coded solutions that both look great and save time and resources for everyone involved...

Meet Chris


Web Administrator

An energetic, self-starter, Renan took up Bachelor of Science in Computer Science back in 98 and has been involved in Computer and IT related matters ever since. He is constantly updating his (mad online) skills and is qualified in Computer Technology...

Meet Renan



Krystal is our Digital & Communications Specialist and works with clients to plan, create and execute digital campaigns. Taking a creative and practical approach, she assist clients in optimising digital channels to help...

Meet Krystal
Reggie De Leon


Graphic Designer

The simplest way to describe Reggie? Passionate. Creative. Adventurous. He likes to begin a day with a cup of coffee and end with an ice-cold beer. Reggie holds a Bachelor’s Degree in Arts, majoring in Advertising. He's a well-rounded performer with expertise in visual arts...

Meet Reggie
Andrew Garcia


Web Developer

Andrew lives and breathes digital marketing and design and has been a Professional Software Developer for more than eight years. His professional goal is to produce finely crafted web applications, and ensure each project is well maintained. It is this impressive attention...

Meet Andrew


Web Developer

A perfect mix of creative and strategic approach makes Mark our (not so secret) weapon when it comes to websites. Mark is our Web Developer and spends his day designing and developing websites that are highly functional, offer exceptional user experience and ensures the finished result becomes a key brand asset...

Meet Mark


Content Creator & Graphic Designer

Annika is our resident creative spark. A graphic designer by trade, she also works to capture and create content for our clients that grabs attention and looks beautiful. Her style is minimalistic and sleek, yet playful and engaging, and she is passionate about finding the best creative solutions for our clients...

Meet Annika


Marketing Coordinator

With a background in journalism and a love for all things creative, Taya is passionate about bringing brand strategy to life through powerful storytelling. Taya supports Dan across his client portfolio, managing all social media content, all while creating and executing effective campaigns.

Meet Taya


Digital Advertising Specialist

A keen interest in analytics and performance measurement led Pritish into the ever-changing world of digital marketing – and we are excited to have him on the Social Tap team as our Digital Advertising Specialist.

Meet Pritish


Executive Assistant

Erin is our super-organised, coffee-addicted Executive Assistant that keeps the office on track. She graduated from the University of Queensland in 2018 with a double Bachelor in Journalism and International Relations...

Meet Erin


Web Developer

From an early career start in hospitality, to managing a small business, Crispian has since established himself as a creative web designer and is the newest member of our growing web development team.

Meet Crispian


Business Integration Manager

Alesha loves the sound of the ocean, the smell of cut grass, Ricks Bakery sourdough and her four children.
Alesha works with us at Social Tap to support our efforts as to evolve our services, adding value for our clients and partners.

Meet Alesha
Jessie Mason Social Tap


client relations

Bringing nine years experience as an agency dog and stress therapy expert, Jessie is our loveable Cavoodle. Her other roles at Social Tap include client relations officer and chief tail wagger...

Meet Jessie