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Samuel Clarke

Digital Strategist

Samuel has a digital strategy, marketing, sales and management background. An innovative thinker who’s passionate about combining data and behavioural psychology to make strategic decisions, developing CX that delights users matched to CRO that delivers strong business outcomes.

“It’s easy to focus on clicks, website visits, followers, likes or any of the hundreds of metrics that get thrown around in the marketing world – but without a return on investment, they are worthless. ROI is what businesses want and that’s my focus.”

Over the last 16-years, he has worked across a broad range of industries in Australia and America including non-profit, health and wellness, retail, hospitality, outdoor/lifestyle, higher education and tech.

Well travelled with a love of adventure his résumé of travels include: Papua New Guinea, Solomon Islands, Vanuatu, New Zealand, Fiji, USA, Portugal and South Africa, plus large parts of Australia explored by 4WD and motorbike.

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Matthew Mason

Matthew

Managing Director

With a background in investment banking working for JP Morgan and Goldman Sachs, Matthew moved into IT in early 2000, completing his Bachelor of Information Technology from Bond University in 2002...

Meet Matt
Nichola Ross

Nichola

Head of Strategic Planning & Projects

As head of Strategic Planning & Projects here at Social Tap, Nichola relishes the ever-changing pace of the digital marketing world and knows how to pull together a plan for success...

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Daniel Bedford

Daniel

HEAD OF CLIENT SERVICES

Dan has an extensive background in marketing and client management starting in Sports Marketing. An avid believer in an integrated approach, he specialises in digital advertising and marketing strategy...

Meet Daniel
Michelle Mason

Michelle

Managing Director

Michelle has 20 years experience in customer strategy and experience, marketing and sales in the media, hospitality and tourism industries. She spends her work days consulting with businesses and helping them to develop integrated marketing strategies...

Meet Michelle
Naomi Waite

Naomi

Senior Graphic Designer

Naomi is a self-confessed food and wine lover whose hours are consumed by all things creative. Working her digital magic as a graphic designer for both print and digital, Naomi loves being able to mix her passions of food, design, technology and beautiful marketing...

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Gail St

Gail

Client Manager

Gail has 20 years’ experience in PR, marketing and communications working with big name brands in the consumer/lifestyle space. Throughout her career Gail has worked both in house and agency in a diverse range of industries including FMCG, homewares, motorsport, MLM, health, food & beverage, transport, building, engineering and kids’ products...

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Chris Ard

Chris

Senior Web Developer

Chris enjoys making the digital world simpler and easier to understand for the everyone. As the Senior Web Developer at Social Tap, he is often building new websites or custom-coded solutions that both look great and save time and resources for everyone involved...

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Renan

Renan

Web Administrator

An energetic, self-starter, Renan took up Bachelor of Science in Computer Science back in 98 and has been involved in Computer and IT related matters ever since. He is constantly updating his (mad online) skills and is qualified in Computer Technology...

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Krystal

Krystal

DIGITAL & COMMUNICATIONS SPECIALIST

Krystal is our Digital & Communications Specialist and works with clients to plan, create and execute digital campaigns. Taking a creative and practical approach, she assist clients in optimising digital channels to help...

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Reggie De Leon

Reggie

Graphic Designer

The simplest way to describe Reggie? Passionate. Creative. Adventurous. He likes to begin a day with a cup of coffee and end with an ice-cold beer. Reggie holds a Bachelor’s Degree in Arts, majoring in Advertising. He's a well-rounded performer with expertise in visual arts...

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Andrew Garcia

Andrew

Web Developer

Andrew lives and breathes digital marketing and design and has been a Professional Software Developer for more than eight years. His professional goal is to produce finely crafted web applications, and ensure each project is well maintained. It is this impressive attention...

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Mark

Mark

Web Developer

A perfect mix of creative and strategic approach makes Mark our (not so secret) weapon when it comes to websites. Mark is our Web Developer and spends his day designing and developing websites that are highly functional, offer exceptional user experience and ensures the finished result becomes a key brand asset...

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Annika

Annika

Content Creator & Graphic Designer

Annika is our resident creative spark. A graphic designer by trade, she also works to capture and create content for our clients that grabs attention and looks beautiful. Her style is minimalistic and sleek, yet playful and engaging, and she is passionate about finding the best creative solutions for our clients...

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Taya

Taya

Marketing Coordinator

With a background in journalism and a love for all things creative, Taya is passionate about bringing brand strategy to life through powerful storytelling. Taya supports Dan across his client portfolio, managing all social media content, all while creating and executing effective campaigns.

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Pritish

Pritish

Digital Advertising Specialist

A keen interest in analytics and performance measurement led Pritish into the ever-changing world of digital marketing – and we are excited to have him on the Social Tap team as our Digital Advertising Specialist.

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Erin

Erin

Executive Assistant

Erin is our super-organised, coffee-addicted Executive Assistant that keeps the office on track. She graduated from the University of Queensland in 2018 with a double Bachelor in Journalism and International Relations...

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Crispian

Crispian

Web Developer

From an early career start in hospitality, to managing a small business, Crispian has since established himself as a creative web designer and is the newest member of our growing web development team.

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Alesha

Alesha

Business Integration Manager

Alesha loves the sound of the ocean, the smell of cut grass, Ricks Bakery sourdough and her four children.
Alesha works with us at Social Tap to support our efforts as to evolve our services, adding value for our clients and partners.

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Jessie Mason Social Tap

Jessie

client relations

Woof!
Bringing nine years experience as an agency dog and stress therapy expert, Jessie is our loveable Cavoodle. Her other roles at Social Tap include client relations officer and chief tail wagger...

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