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Samuel Clarke

Digital Strategist

Samuel has a digital strategy, marketing, sales and management background. An innovative thinker who’s passionate about combining data and behavioural psychology to make strategic decisions, developing CX that delights users matched to CRO that delivers strong business outcomes.

“It’s easy to focus on clicks, website visits, followers, likes or any of the hundreds of metrics that get thrown around in the marketing world – but without a return on investment, they are worthless. ROI is what businesses want and that’s my focus.”

Over the last 16-years, he has worked across a broad range of industries in Australia and America including non-profit, health and wellness, retail, hospitality, outdoor/lifestyle, higher education and tech.

Well travelled with a love of adventure his résumé of travels include: Papua New Guinea, Solomon Islands, Vanuatu, New Zealand, Fiji, USA, Portugal and South Africa, plus large parts of Australia explored by 4WD and motorbike.

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Matthew Mason

Matthew

Managing Director

With a background in investment banking working for JP Morgan and Goldman Sachs, Matthew moved into IT in early 2000, completing his Bachelor of Information Technology from Bond University in 2002...

Meet Matt
Nichola Ross

Nichola

Head of Strategic Planning & Projects

Nichola has a passion for design and social media.. and lives for food, wine and travel! As a tea junkie by day and wine fanatic by night, Nichola was the perfect fit for our Social Tap family from day one...

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Daniel Bedford

Daniel

HEAD OF CLIENT SERVICES

Dan has an extensive background in marketing and client management starting in Sports Marketing. An avid believer in an integrated approach, he specialises in digital advertising and marketing strategy...

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Michelle Mason

Michelle

Managing Director

Michelle has 20 years experience in customer strategy and experience, marketing and sales in the media, hospitality and tourism industries. She spends her work days consulting with businesses and helping them to develop integrated marketing strategies...

Meet Michelle
Naomi Waite

Naomi

Senior Graphic Designer

Naomi is a self-confessed food and wine lover whose hours are consumed by all things creative. Working her digital magic as a graphic designer for both print and digital, Naomi loves being able to mix her passions of food, design, technology and beautiful marketing...

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Sophie Lorenz

Sophie

Client Manager

More than 10 years in hospitality, a love of all things food and wine, and a Bachelor of Communications majoring in Marketing and Journalism combine for a winning recipe when it comes to our client manager Sophie. Having joined Social Tap as a marketing coordinator, Sophie quickly impressed and became an important part of our team...

Meet Sophie
Gail St

Gail

Client Manager

Gail has 20 years’ experience in PR, marketing and communications working with big name brands in the consumer/lifestyle space. Throughout her career Gail has worked both in house and agency in a diverse range of industries including FMCG, homewares, motorsport, MLM, health, food & beverage, transport, building, engineering and kids’ products...

Meet Gail
Chris Ard

Chris

Senior Web Developer

Chris believes in making the digital world accessible to everyone, with a focus on website technology. He brings over a decades' experience in web development, with even more experience diagnosing / solving complex computer issues. He is always looking for better ways to implement new ideas for businesses, family, and friends...

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Renan

Renan

Web Administrator

An energetic, self-starter, Renan took up Bachelor of Science in Computer Science back in 98 and has been involved in Computer and IT related matters ever since. He is constantly updating his (mad online) skills and is qualified in Computer Technology...

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Krystal

Krystal

DIGITAL & COMMUNICATIONS SPECIALIST

Krystal is our Digital & Communications Specialist and works with clients to plan, create and execute digital campaigns. Taking a creative and practical approach, she assist clients in optimising digital channels to help...

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Reggie De Leon

Reggie

Graphic Designer

The simplest way to describe Reggie? Passionate. Creative. Adventurous. He likes to begin a day with a cup of coffee and end with an ice-cold beer. Reggie holds a Bachelor’s Degree in Arts, majoring in Advertising. He's a well-rounded performer with expertise in visual arts...

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Andrew Garcia

Andrew

Web Developer

Andrew lives and breathes digital marketing and design and has been a Professional Software Developer for more than eight years. His professional goal is to produce finely crafted web applications, and ensure each project is well maintained. It is this impressive attention...

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Mark

Mark

Web Developer

A perfect mix of creative and strategic approach makes Mark our (not so secret) weapon when it comes to websites. Mark is our Web Developer and spends his day designing and developing websites that are highly functional, offer exceptional user experience and ensures the finished result becomes a key brand asset...

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Annika

Annika

Content Creator & Graphic Designer

Annika is our resident creative spark. A graphic designer by trade, she also works to capture and create content for our clients that grabs attention and looks beautiful. Her style is minimalistic and sleek, yet playful and engaging, and she is passionate about finding the best creative solutions for our clients...

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Corine

Corine

Marketing Coordinator

Corine studied a Bachelor of Communications at the University of the Sunshine Coast before moving to Sydney where she worked for one of Australia’s largest magazine publishers. After two years the ocean was calling her home and Corine returned to Noosa where she was busy upskilling and freelancing before joining the Social Tap team...

Meet Corine
Pritish

Pritish

Digital Advertising Specialist

A keen interest in analytics and performance measurement led Pritish into the ever-changing world of digital marketing – and we are excited to have him on the Social Tap team as our Digital Advertising Specialist.

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Erin

Erin

Executive Assistant

Erin is our super-organised, coffee-addicted Executive Assistant that keeps the office on track. She graduated from the University of Queensland in 2018 with a double Bachelor in Journalism and International Relations...

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Jessie Mason Social Tap

Jessie

client relations

Woof!
Bringing eight years experience as an agency dog and stress therapy expert, Jessie is our loveable Cavoodle. Her other roles at Social Tap include client relations officer and chief tail wagger...

Meet Jessie