Samuel has a digital strategy, marketing, sales and management background. An innovative thinker who’s passionate about combining data and behavioural psychology to make strategic decisions, developing CX that delights users matched to CRO that delivers strong business outcomes.
“It’s easy to focus on clicks, website visits, followers, likes or any of the hundreds of metrics that get thrown around in the marketing world – but without a return on investment, they are worthless. ROI is what businesses want and that’s my focus.”
Over the last 16-years, he has worked across a broad range of industries in Australia and America including non-profit, health and wellness, retail, hospitality, outdoor/lifestyle, higher education and tech.
Well travelled with a love of adventure his résumé of travels include: Papua New Guinea, Solomon Islands, Vanuatu, New Zealand, Fiji, USA, Portugal and South Africa, plus large parts of Australia explored by 4WD and motorbike.