With a background in journalism and a love for all things creative, Taya is passionate about bringing brand strategy to life through powerful storytelling. Taya manages client social media content, as well as creating and executing client brand campaigns and initiatives.
After completing a degree in Journalism at the University of the Sunshine Coast, Taya was drawn to the bright lights of New York City, where she lived for three years, working at a digital agency and honing her strategic marketing skills.
Boasting a background of colourful credentials, Taya has experience ranging from freelance journalism to in-house marketing and agency. Her career launched after accepting a position as a Digital Producer and Online Journalist for one of Australia’s largest multimedia companies, Australian Regional Media (The Sunshine Coast Daily). This combined knowledge of great storytelling and digital strategy landed Taya a sought after position in NYC.
Working in New York City amplified Taya’s skills in client relations, as she grew her account portfolio through successful brand strategy and reliable execution. After three years of dedication to the NYC grind, not even the East Village nightlife, Central Park lawns or celebrity chance encounters were enough to keep Taya away from the coastal lifestyle.
When she’s not thinking about fun new creatives for her clients, Taya enjoys keeping up with the latest binge-worthy crime documentaries or assembling the boujee-est of charcuterie boards, accompanied by wine – of course!