The Ginger Factory is one of the Sunshine Coast’s most loved attractions. It’s undoubtedly the best place to sample the world-famous Buderim Ginger, enjoy exciting rides, fascinating tours, and a unique retail precinct and café surrounded by beautiful sub-tropical gardens.
We have been working with The Ginger Factory since 2016, and during this time we have assisted this iconic attraction with marketing plan development and implementation, as well management of all graphic design, creative direction and social media platforms. Being asked to under take a business-wide rebrand was our biggest challenge yet!
When tasked with rebranding one of the coast’s favourite attractions we knew it would not be a simple task. The new branding needed a tip of the hat to the history of The Ginger Factory, while also being modern and attractive to children, parents and older generations alike.
The rollout of the new brand across the park included all signage, a full website rebuild, uniforms, and social media presence, as well as advertising across print, outdoor and digital.