Brand Strategy & Creation - Social Tap Sunshine Coast

Brand Creation & Design

Creating a truly magnetic brand requires understanding exactly who you are building it for. Timeless brands use design, strategy, and psychology to tap into the desires of their customers and build an emotional connection.

And while the brand delivery is the exciting part, we first take you through our discovery phase. We dive deep to build a comprehensive picture of who your desired audience is – we want to know what they love, what they value, what makes them stop and take notice, and what they want to see from a brand.

Here at Social Tap we have worked with clients to create impactful brands, building upon the brand values and vision they brought to the table. Our experience and process helps to build beautiful brands step-by-step until we deliver something that you, and your customers, will love!

Maleny Food Co. Brand Creation

Noosa Ultra Trail Branding

Brand Strategy

Your brand is not just your visual identity. It’s your way to connect and inspire. It’s your promise.

Building an effective Brand Strategy will help provide your roadmap and guiding principles by which you communicate, operate and position yourself as a leader in your category. Taking your key brand elements – story, values, goals, and market position – we take you through a process that maps out how to connect with your customers. From messaging to delivery, together we build a brand strategy that helps you stand out in your industry while also staying true to your creative vision.

We start by helping you identify your long-term and short-term business and marketing goals. We then create a brand strategy that will provide direction for you and your team to help deliver on your brand promise and potential, helping drive awareness, conversion and loyalty. Having a Brand Strategy in place will allow you to ensure you maintain clarity of purpose, consistency and a competitive edge.

Branding Package

A Branding Package from Social Tap includes:

Logo
Tagline
Brand Story
Colour Palette
Fonts

Photography
Art Direction
Personality
Tone of Voice

This is all wrapped up in a comprehensive brand book outlining all the aspects and dimensions of your brand – visual and narrative – to ensure it is executed seamlessly across all touch points, online and offline.

After your fresh new brand is in your hands, we can work with you to build a brand and go-to-market strategy, and of course be your brand marketing partner to success!

Not ready to do a comprehensive brand package, and just looking for help with your logo? Don‘t worry – we’ve got you covered! Check out our Logo Packages

Get in touch Recent Work