Influencer marketing is the new word of mouth, on a much bigger and more stylish scale. Instagram is the platform from which a Gold Coast mother can have the same sway of opinion as a Hollywood star.
In fact, a study by Google shows that 70% of teenage and male YouTube viewers are influenced more by YouTubers than celebrities. A study by TapInfluence shows that Influencer Marketing generates 11 times more return on investment than many traditional forms of marketing (whoa!).
You know you want to make this part of your marketing plan – but who can you trust and where to start?
That’s where Social Tap comes in. We make it our business to know who your audience is, where they are spending time online and who they are most engaged with.
But which social media channels are your audience spending time on, and where are they most likely to be more engaged? This is where we can help.
In the world of social media bigger is not always better. It is easy to get caught up in the follower numbers, however, micro influencers often outperform macro influencers when it comes to return on investment. A study by Markely showed that influencers with less than 1000 followers have an average engagement rate of 8%, while those with 10 million or more followers have an average engagement rate of 1.6%.
Whether you are looking to increase brand awareness, launch a new business, or promote a product, we can create an influencer strategy to reach those goals. We have a trusted team of influencers and can find new potential collaborators in your industry or niche. From there we plan content, manage agreements, and measure the success of the campaign.
PR Agency Services
They say it is who you know in the world of PR, but we know it’s building relationships, how you pitch your story and to who. Journos receive between 50 to 100 press releases each week, so it’s important to create a pitch that ticks all of their boxes.
Our team is experienced working directly with state and national publications, as well as large online and trade magazines. We can help with press releases and making contact with the best print, TV and online media outlets for your business.
Our PR agency service includes full pitch creation, direct contact and follow-up with journalists and editors, management of the final piece including interviews, photos, and videos where required.