Australian has one of the highest rates of active Internet users in the developed world with 88% of the population online. Facebook alone boasts 15,000,000 monthly active users in Australia, with 6.9 million of those users aged 40 and over. Every second 70,000 searches are made on Google.
Simply put, your customers are online. Are you visible to them?
Digital marketing makes your website the marketing hub for your business. It focus on every interaction online – from helping people discover your brand through to nurturing and reengaging customers to increase lifetime value.
But is digital marketing just another overhyped buzzword? The market is crowded with people claiming that it’s the magic secret and “traditional” marketing is dead. Nothing could be further from the truth. Because we’re both a marketing and digital marketing agency, you can trust us to give you impartial advice on the best way to harness the power of online marketing. Digital is vital, however it needs to be included as part of the unique multi-channel marketing mix that’s right for your business.
Google Ads Management
Are you finding it hard to be number 1 on Google? Using Google AdWords you can buy your way to the top! Search ads appear on top of Google search results when people look for products and services that you offer – leading to more website visitors, leads and sales.More Info
Facebook has unparalleled access to data which provides your business with an amazing opportunity to connect with the right person, with the right message, at the right time. Social Tap has years of experience creating well-structured and effective Facebook advertising campaigns, and we always believe in getting the basics right first.More Info
Local SEO Services
Almost 50% of all searches on Google are seeking local information. Do you show up? From local coffee shops, builders, barbers, day spas, mechanics, cafes, plastic surgery clinics, doctors surgeries and more…if you are a location-based business, chances are we can help you be found in a Google local search.More Info
Search Engine Optimisation
Understand your current website’s SEO state including keyword rankings in search, technical site factors, gain insight into your competitors and identify opportunities to reach more people looking for your business and the products or services you provide.More Info
Vanity metrics like daily users and total page views are nice, however, truly understanding your customers and helping them find what they are looking for is the difference between websites that make you money and ones that cost you money! Our services include conversion optimisation, website, ecommerce and behavioural analytics.More Info