How Google Ads Works
Running search marketing campaigns are not a ‘set and forget strategy. From the time a Google Ads campaign is set-up, it needs to be reviewed on a regular basis and optimised as required, to ensure the maximum conversions at a minimum cost.
Sound complex? Well, it is! However, as a digital marketing agency and Google Partner, we understand how to best harness PPC advertising to bring you more site visitors, leading to more sales!
We offer various package levels to suit your business, campaign objectives and budget.Message us - LET's TALK
Market & Keyword Research
Before starting a new ads campaign we conduct extensive research. This process enables us to identify the most popular search terms people are using to find products, services or events similar to yours.
Using this information we set-up the campaign, ads are written, approved and loaded to your account. This set-up process involves doing more research to fine tune keywords based on search volume, competition and ad budgets. Finally, we set-up conversion tracking on your website.
REPORT, ANALYSE & OPTIMISE
Once up and running, Google Ads provides reports on how they are performing. Using these we determine which keywords and ads are performing, and which are not. Regular optimisation ensures an optimal conversion at the lowest possible cost and helps us identify any new opportunities.
Start reaching more customers today with Google Ads!
Find out if Google Ads could be right for your business. Book a free phone consultation using the enquiry form below and one of our team will be in touch to confirm a time.