What are the business goals for your website?
How are people using your website and are they finding the right information quickly to align with your business goals?
It’s easy to make assumptions based on your own preferences or what design “looks nicer”, but are they correct?
Vanity metrics like daily users and total page views cannot answer this question. Really understanding the impact of web design decisions on users requires a deeper level of analysis – a behavioural analysis.
Who is Behavioural Analytics for?
Companies about to get a new website built and looking to understand current user behaviour, using it to inform the design process, then testing the new website.
Companies seeking to optimise their current website to better achieve business goals. Finding and removing the roadblocks that are holding back their website from its full potential as a sales and marketing tool.
Understand Your Customers!
Find out if behavioural analytics is a good fit for your company and how it can unlock the door to more business.
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