Facebook Ads that Deliver
Facebook is famous for its fluid algorithm which can feel intimidating and uncertain for many business owners. The time required familiarising yourself with the ins and outs of Facebook advertising just isn’t there for many managers and owners – which is where we come in.
By partnering with Social Tap as your Facebook advertising and social media agency, you are joining forces with a team who live and breathe digital.
We love what we do and know what does and doesn’t work, because we have created and managed hundreds of Facebook ad campaigns for our clients. We make it our business to understand algorithm changes because it is our business.
Facebook is no longer delivering eyes on posts for free, and with your day-to-day posts better suited to building an engaged community of fans, where is the best place for your marketing messages?
Facebook adverting. A well planned and structured Facebook advertising strategy is crucial to any business looking to achieve the best results for their campaigns.
One in 50 Million
Did you know there are more than 50 million businesses on Facebook? Which can make getting your message heard over the noise seem impossible.
But that’s where we come in. Working with Social Tap as your Facebook advertising agency means we can help you identify who to talk to, and where they are spending their time online.
Facebook advertising has a wider reach than just Facebook, with ads distributed across Instagram, and other partners sites.
Don’t leave out Facebook ads from your marketing strategy because the numbers don’t seem to stack in your favour. Facebook is an important piece of any digital campaign – and we’re here to help stack the numbers in your favour.
A Numbers Game
The power is not always in the numbers. The number of followers you have doesn’t always equate to a successful campaign.
A well-balanced mix of community engagement and campaign messages is ideal when building and addressing your followers, however, what works as a post to an audience who knows your brand, will not be as effective when used in a Facebook advertising campaign.
There is also power of numbers when it comes to the number of people seeing your ads, and more is not always better. Delivering your ad to your ideal audience, or niche, will result in a higher percentage of actions or conversions – compared to delivering to a larger number of the ‘wrong’ audience.
How Social Tap Can Help Your Business
Social Tap has years of experience creating well-structured and effective Facebook advertising campaigns, and we always believe in getting the basics right first.
It takes time to cultivate a powerful advertising strategy, but once that work is in place, the results start to flow.
We work with our clients to ensure they have the best possible start, as well as manage the creation and performance of ad campaigns from start to finish.
There’s more to Facebook ads than just boosting a post. We start by making recommendations for optimising your website and Facebook page to ensure the best foundation for Facebook advertising, including correct placement and structure of Facebook pixels, is in place. A successful campaign needs to consider:
Landing pages and web design
Plan and structure advertising campaigns based on your specific goals; from brand awareness, sales conversions, web traffic, and retargeting
Audience curation and management
Graphic design elements
Analytics and reporting
Facebook has unparalleled access to data which provides your business with an amazing opportunity to connect with the right person, with the right message, at the right time. Get in touch today to learn how we can help you make the most of this powerful marketing tool.