The Ginger Factory is the home of Buderim Ginger. It is also one of the Sunshine Coast’s favourite attractions featuring rides, tours, a unique retail precinct, and cafe surrounded by beautiful sub-tropical gardens.

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Play, Taste, Discover

We have been working with The Ginger Factory since 2016, and during this time we have assisted this iconic attraction with a business-wide rebrand, marketing plan development and implementation, as well management of all graphic design, creative direction and social media platforms.

After time spent looking at the main attractions and education points at The Ginger Factory we developed what is now the tagline to the tourist hub – Play, Taste, Discover.

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The rollout of the new brand across the park included all signage, a full website rebuild, uniforms, and social media presence, as well as advertising across print, outdoor and digital.

Rebrand and Graphic Design

When tasked with rebranding one of the coast’s favourite attractions we knew it would not be a simple task. The new branding needed a tip of the hat to the history of The Ginger Factory, while also being modern and attractive to children, parents and older generations alike. It also needed to appeal to local, national and international audiences as the new marketing strategy focused on bringing brand awareness to across Australia and international visitors.

Website Development & Management

The rebrand of The Ginger Factory required a full website rebuild with a mobile responsive design including ecommerce site with dynamic stock management, and ongoing day to day management of the site.

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1800 300 052
aloha@socialtap.com.au