Play, Taste, Discover
We have been working with The Ginger Factory since 2016, and during this time we have assisted this iconic attraction with a business-wide rebrand, marketing plan development and implementation, as well management of all graphic design, creative direction and social media platforms.
After time spent looking at the main attractions and education points at The Ginger Factory we developed what is now the tagline to the tourist hub – Play, Taste, Discover.
The rollout of the new brand across the park included all signage, a full website rebuild, uniforms, and social media presence, as well as advertising across print, outdoor and digital.
Rebrand and Graphic Design
When tasked with rebranding one of the coast’s favourite attractions we knew it would not be a simple task. The new branding needed a tip of the hat to the history of The Ginger Factory, while also being modern and attractive to children, parents and older generations alike. It also needed to appeal to local, national and international audiences as the new marketing strategy focused on bringing brand awareness to across Australia and international visitors.
Website Development & Management
The rebrand of The Ginger Factory required a full website rebuild with a mobile responsive design including ecommerce site with dynamic stock management, and ongoing day to day management of the site.
The management strategy for the new branding included a video and TVC to help build brand awareness and refresh interest in The Ginger Factory. With our partners we assisted in the management and production of this video from start to finish, including storyboard, finding talent, creative direction and supporting the film crew on the day. Several versions of the video were produced for use across several mediums including TV, social media, the website and beyond.
Social Media Management
We are responsible for the end-to-end management of The Ginger Factory’s social media platforms which includes content creation, reputation management, community engagement, and strategy. As the Ginger Factory is a busy tourist attraction, much of the community management requires responding to general enquiries and management of special events.