It’s not always easy to find the right words, especially when talking about your business. We believe good copy should evoke a reaction, inspire action and build a relationship with your customers.
We have a team of dedicated copywriters who specialise in writing for businesses in the ecommerce, hospitality, travel and tourism, and retail industries. With decades of experience crafting persuasive and engaging copy across websites, press releases, EDMs, campaigns, print materials and more.
A study by RealBusiness found that more than half of people asked (59%) would avoid doing business with a company who made obvious spelling or grammar mistakes. Our copy is direct, professional, fun (when required), and is SEO effective – and well worth the investment.
Websites are kind of our thing. Since 2010 we have completed more than 200 websites for businesses all around Australia. There are many elements that come together to make an awesome website; images, design, navigation and content.
When you consider your website is your digital shopfront, your content is how you build a relationship of trust and also communicate the most important aspects of your business or product.
We know most visitors only read 20% of the content on a web page (Nielson Norman Group), so making sure the top points stand out is what we do best!
Did you know: Most visitors to a website only read 20% of the content
– Source: (Nielson Norman Group)
No two businesses are alike, and our writers will work to find or craft the best ‘voice’ for your website and marketing materials.
There are many elements that contribute to making a website SEO friendly, and with more than 63,000 searches per second every day, it’s important to know how to structure your content to ensure Google finds it for the ‘right’ reasons.
Search Quality Senior Strategist at Google Andrey Lipattsev, has confessed that high-quality content and link building are the two most important signals used by Google to rank your website for search. (Search Engine Watch, 2016)
Compelling copy attracts up to 8 times more traffic and enhances brand recall and engagement. Social Tap is one of Google’s trusted partners, and we can offer advice on how to best incorporate SEO, link building, keywords and other elements into your website to improve your organic traffic.
The written word is alive and strong and drives most marketing efforts. Our copywriters are specialists in finding the voice and personality of your business and bring it to life across your print and digital marketing efforts.
Every day Social Tap helps with:
- Facebook and Google ad copy
- Press releases and materials
- Email marketing
- Print ad copy
- Copy for brochures, flyers etc
- Editorial copy
- Full campaign copy for one off events and launches
- Brand voice strategy and consulting
Get in touch and tell us about your project, business or event.