It’s not always easy to find the right words, especially when talking about your business. We believe good copy should evoke a reaction, inspire action and build a relationship with your customers.
For this reason, we have dedicated copywriters who specialise in writing for businesses across many industries including ecommerce, hospitality, travel, food and retail. In addition, our team has decades of experience crafting persuasive and engaging copy across websites, press releases, EDMs, campaigns, print materials and more.
here are many elements that come together to make a great website; images, design, navigation, and content.
When you consider your website is your digital shopfront, the content is how you build a relationship of trust and also communicate the most important aspects of your business or product.
Did you know: Most visitors to a website only read 20% of the content
– Source: (Nielson Norman Group)
No two businesses are alike, and our writers will work to find or craft the best ‘voice’ for your website and marketing materials.
Because there are many elements that contribute to making a website SEO friendly, and with tens of thousands of searches per second happening every day, it’s important to know how to structure your content to ensure Google finds it for the ‘right’ reasons.
High quality and relevant content continues to be a leading contributor to search engine rankings. Furthermore, it which will become increasingly important with the evolution of machine-based learning supporting algorithms.
Compelling copy attracts significantly more traffic and enhances brand recall and engagement. Social Tap is one of Google’s trusted partners, and we can offer advice on how to best incorporate SEO copywriting, link building, keywords and other elements into your website to improve your organic traffic through digital marketing.
The written word is alive and strong and drives most marketing efforts. As a result, our copywriters are specialists in finding the voice and personality of your business and bring it to life across your print and digital marketing efforts.
Every day Social Tap helps with:
- Facebook Advertising and Google Ads copy
- Website copy with a focus on SEO copywriting
- Press releases and materials
- Email marketing
- Print ad copy
- Copy for brochures, flyers etc
- Editorial copy
- Full campaign copy for one-off events and launches
- Brand voice strategy and consulting