Milton Rum

The Brief

Milton Rum has the vision to lead a new renaissance in Australian Rum, using a contemporary and principled approach, Milton Rum is on the cusp of transforming from a small boutique manufacturer into a true industry player, as evident by the recent acceptance into the Endeavour Drinks portfolio of retailers. Through our engagement with Milton Rum, we recognised that its brand presence, online footprint and communications were not growing their market share or amplifying their brand to the desired level that would match it’s growth targets.

Together We…

Initiated a full review of the businesses marketing activity from which we developed a marketing strategy designed to increase the brand’s visual footprint in a busy market. We worked across digital strategy, social media, photography and creative direction, website and video.

The Outcome

The results speak for themselves with the brand recording growth across all the major KPIs we worked towards from website traffic, social media engagement and community size as well as sales expansion.