WE GET ASKED ABOUT APPS. A LOT.
And when people ask us “should we get an app?”, our response is always the same. “Why do you want one?”
With a significant percentage of the population now owning a smart phone, mobile apps offer businesses a new way to connect with their customers. And like any other marketing channel, you need to know what you want to get out of it and how you will use it to achieve those goals.
Mobile apps are much more affordable than they used to be, and with so many different options now available on the market, the decision today is often more about which app versus should we have one. The ‘hidden’ costs to consider are getting the word out there. You will need some budget set aside to tell your customers about the App and why they should download it.
The key thing to remember is that a mobile app is just another piece to the puzzle in your marketing strategy. What you do with it, how you promote it and the way you maintain it are all going to contribute to whether or not you see a true return on your investment (both time and money).