Shani Payne

Shani Payne

Content Creator

Shani is an awesome Content Creator, who brings her friendly, calm and positive attitude to the team!

Shani graduated from the University of the Sunshine Coast in 2015 with a Bachelor of Business majoring in Tourism, Leisure and Event Management and Marketing. During her studies, Shani completed an internship with Social Tap and we just couldn’t let her go. Having worked in hospitality, events and marketing, Shani has been able to combine her skills to work within our social, hardworking and passionate team.

Shani has a creative eye and since working with us, has developed a particular interest in styling, photography and design in social media.

Out of the office, you’re likely to find Shani at the beach, at a bar, her favourite Sushi restaurant or patting your dog.

Matthew Mason


Managing Director

With a background in investment banking working for JP Morgan and Goldman Sachs, Matthew moved into IT in early 2000, completing his Bachelor of Information Technology from Bond University in 2002...

Meet Matt
Nichola Ross


Project Manager

Nichola has a passion for design and social media.. and lives for food, wine and travel! As a tea junkie by day and wine fanatic by night, Nichola was the perfect fit for our Social Tap family from day one...

Meet Nichola
Daniel Bedford


Senior Client Manager

Dan has an extensive background in marketing and client management starting in Sports Marketing. An avid believer in an integrated approach, he specialises in digital advertising and marketing strategy...

Meet Daniel
Michelle Mason


Managing Director

Michelle has 20 years experience in customer strategy and experience, marketing and sales in the media, hospitality and tourism industries. She spends her work days consulting with businesses and helping them to develop integrated marketing strategies...

Meet Michelle
Naomi Waite


Senior Graphic Designer

Naomi is a self-confessed food and wine lover whose hours are consumed by all things creative. Working her digital magic as a graphic designer for both print and digital, Naomi loves being able to mix her passions of food, design, technology and beautiful marketing...

Meet Naomi
St Team Samuel Clarke Profile 1000px V2


Digital Strategist

Samuel has a digital strategy, marketing, sales and management background. An innovative thinker who's passionate about combining data and behavioural psychology to make strategic decisions, CX that delights users matched to CRO for strong business outcomes...

Meet Samuel
Sophie Lorenz


Client Manager

More than 10 years in hospitality, a love of all things food and wine, and a Bachelor of Communications majoring in Marketing and Journalism combine for a winning recipe when it comes to our client manager Sophie. Having joined Social Tap as a marketing coordinator, Sophie quickly impressed and became an important part of our team...

Meet Sophie
Chris Ard


Senior Web Developer

Chris believes in making the digital world accessible to everyone, with a focus on website technology. He brings over a decades' experience in web development, with even more experience diagnosing / solving complex computer issues. He is always looking for better ways to implement new ideas for businesses, family, and friends...

Meet Chris


Web Administrator

An energetic, self-starter, Renan took up Bachelor of Science in Computer Science back in 98 and has been involved in Computer and IT related matters ever since. He is constantly updating his (mad online) skills and is qualified in Computer Technology...

Meet Renan


Copywriter & PR

Krystal is a writer with a passion for storytelling, and more than a decade of experience wielding the power of the written word. Having started on the news-floor chasing front-page stories in regional Queensland, she was soon snapped up to work as a features editor...

Meet Krystal
Reggie De Leon


Graphic Designer

The simplest way to describe Reggie? Passionate. Creative. Adventurous. He likes to begin a day with a cup of coffee and end with an ice-cold beer. Reggie holds a Bachelor’s Degree in Arts, majoring in Advertising. He's a well-rounded performer with expertise in visual arts...

Meet Reggie
Andrew Garcia


Web Developer

Andrew lives and breathes digital marketing and design and has been a Professional Software Developer for more than eight years. His professional goal is to produce finely crafted web applications, and ensure each project is well maintained. It is this impressive attention...

Meet Andrew


Web Developer

A perfect mix of creative and strategic approach makes Mark our (not so secret) weapon when it comes to websites. Mark is our Web Developer and spends his day designing and developing websites that are highly functional, offer exceptional user experience and ensures the finished result becomes a key brand asset...

Meet Mark


Content Creator & Graphic Designer

Annika is our resident creative spark. A graphic designer by trade, she also works to capture and create content for our clients that grabs attention and looks beautiful. Her style is minimalistic and sleek, yet playful and engaging, and she is passionate about finding the best creative solutions for our clients...

Meet Annika


Marketing Coordinator

Corine studied a Bachelor of Communications at the University of the Sunshine Coast before moving to Sydney where she worked for one of Australia’s largest magazine publishers. After two years the ocean was calling her home and Corine returned to Noosa where she was busy upskilling and freelancing before joining the Social Tap team...

Meet Corine


Executive Assistant

Erin is our super-organised, coffee-addicted Executive Assistant that keeps the office on track. She graduated from the University of Queensland in 2018 with a double Bachelor in Journalism and International Relations...

Meet Erin
Jessie Mason Social Tap


client relations

Bringing eight years experience as an agency dog and stress therapy expert, Jessie is our loveable Cavoodle. Her other roles at Social Tap include client relations officer and chief tail wagger...

Meet Jessie